Digg Interiors
Hyderabad · Residential interiors
₹500₹0 (target ₹180)
Cost per lead
Cost per lead cut by 64% while project flow held.
- ₹0 (target ₹180)
- Cost per lead
- 0% (target 64%)
- CPL reduction
- 0+ (target 4+)
- Projects closed / month
Acquisition cost was the constraint. Tightening intent, geography and creative brought cost per lead down from ₹500 to ₹180 — and the studio’s published results state 4+ projects closed per month.
- Cost per lead
- Intent targeting
- Creative testing